To browse Academia. In this day and age, family based companies need more Houston Rockets Logo Escort Logo Png and faster organization structures to respond effectively to the customers' growing various type of needs in the dynamic markets. Family owned firms use more strategic tools to increase their firm performance. These tools include some strategic orientations as customer, innovation, entrepreneurship, and learning orientations. This new concept requires new strategic alternatives for the companies. This study tries to explore the relationship between effects of strategic orientations levels on firm performance and the family firms in Turkey. As total of questionnaires are collected from the managers whom have key roles in the organizational structure in different scaled family owned firms. After the findings are examined by data reliability and exploring factor analyses, regression analyses are used for evaluating the relations between the dimensions. Consequently, it is presented the positive effects of strategic orientations on the qualitative and quantitative performance of family firms. In the conclusion section, various suggestions are offered for academicians and managers. Houston Rockets Logo Escort Logo Png recent years, there has been an increasing interest in the strategic management process is to achieve the performance outcomes that allow firms, including family-influenced firms, to be competitive over time. The fast pace of change in competitive market environments might be adduced as evidence for this view. This new concept requires new strategic alternatives for the family-owned companies. Successful family firms need to establish a board devoted to strategic business issues [1], [2]. A few of studies have demonstrated effects of innovation or relationship orientation on innovation-driven organizational performance in Turkey. The purpose of this paper is determine and report the results of a research study aimed of providing an overview including the key dimensions of performing two strategic orientations of family owned business enterprises and hope to bring new outputs into strategic orientation literature to fill this gap in the field of the study in Turkey. Houston Rockets Logo Escort Logo Png and Behavioral Sciences, Vol. Successful family firms need to establish a board devoted to strategic business issues [1]. In today " s dynamic and globalized business world with hyper competition and technology break troughs, organizations are striving to gain and maintain competitive edge by using different tactics and tools. Positioning has been considered as a strategic instrument to tackle the competitive pressure and enhance organizational performance. Organizations are now adopting customer-oriented approaches to make them delight, and for this purpose they are developing strong image in customers " minds through positioning and CRM strategies. They are obligated to appreciate the growing significance of knowing their customer in effective and better ways. Progressively more demanding customers have impelled many firms to implement customer relationship management CRM programs. Significance and growing importance of strategic positioning and strategic CRM motivated us to conduct research on this area. Our purpose of this study is to explore relationship among strategic positioning, strategic customer relationship management and organizational performance. Literature review and findings revealed that strategic positioning and strategic customer relationship have strong positive and significance. The main objective of this paper is to present a comprehensive and integrated model of innovation at the firm level and to discuss the effects of firm characteristics on the innovativeness capabilities of companies. The results are based on an empirical survey covering manufacturing firms in the Northern Marmara region within Turkey. In this study, first an integrated model of innovativeness is proposed. Later, the innovation determinants, especially firm characteristics, which have a significant role on innovation development success, are analyzed together with how innovativeness of firms influences their competitiveness and performance. Modern market researchers have worked a lot on Market Orientation. Market Orientation involves gathering intelligence about customers, competitors, channels, intermediaries etc. It is generally assumed that a greater emphasis on Market Orientation can enhance Organizational Performance. There are various aspects of Organizational Performance which can be broadly categorized into financial and nonfinancial performance. Nonfinancial performance involves variables like customer satisfaction, quality of product, care for environment, care for society etc. This research has studied the nature of relationship between Market Orientation and Organizational Performance specially in the financial sector of the UAE and the analysis reveals a strong positive correlation between Market Orientation and different measures of financial performance namely Profitability, Business size, Market Share and Growth. This research can serve as a base for future studies in other sectors of the UAE economy.
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